If the article is correct when it says that the pricing will be within $1000 of the Cruze, then they are in with a good chance of getting some decent sales quickly.
I think it's a strategy that will work well... people think premium and automatically think expensive, when the price may be cheaper than their think.
http://theage.drive.com.au/motor-new...731-23bch.html
But at the end of the day, it's pricing that will determine whether or not you get sales, the previous Astra's were affordable and cheaper than say a Golf which is more 'premium' even though they share the same segment.
Re: Fixed Priced Servicing, that was something I mentioned that may convert some buyers of Asian cars who are rightly or wrongly concerned about the running cost of european buyers. A step in the right direction.
MY07 Golf GTI DSG
Volvo XC60 T6
Ex- 2003 Astra SRI Turbo
If the article is correct when it says that the pricing will be within $1000 of the Cruze, then they are in with a good chance of getting some decent sales quickly.
[/SIZE]Current: , 2012 Volvo XC90 3.2
Ex's: MY13 Skoda Octavia vRS TDI, 2008 Honda CR-V Luxury, MY06 Volvo S40 T5 AWD, MY09 VW Passat R36 Family Truckster MY05 Subaru *sneeze* WRX , JSII Vectra CD 2.2, TS Astra CD "Olympic Edition"
Even though the Astra may have a retail price within $1,000 of the Cruze, the Cruze will be substantially cheaper for Government fleet buyers, made in Australia, blah blah blah....
But you're right, it's not a bad price.
Where is the Cruze 1.4T engine made?
MY07 Golf GTI DSG
Volvo XC60 T6
Ex- 2003 Astra SRI Turbo
Let's see if Melanie can make a thread with them before Rory hahaha
Glad to let you post pricing at 11.59pm (I've already seen it!). Another big day of driving through the hunter with the media and range of Opel's tomorrow ... I'll need my sleep.
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