With what will more than likely be the last post in this thread, this is the official press release that has been released.


August 2, 2013
Opel Australia Announcement.

Melbourne: Opel Australia will cease operations and will commence winding down its network immediately.

In order to be competitive, Opel Australia would need to follow recent competitor price reductions, and significantly reposition the price of its core volume models. These changes, combined with the continued investment required to ensure brand awareness, result in a business which is not financially viable for any of the parties involved.
Opel will now begin analysis together with Holden regarding the potential for future Holden-badged niche product, in order to ascertain if opportunities for individual carlines exist.

Opel Australia is working closely with employees, dealers and suppliers to conduct this closure process in an orderly and responsible manner. As always, customers are of the highest priority, and Opel Australia will remain in close contact with them, to ensure all on-going obligations to these customers are met.

Customers are encouraged to contact the Opel Customer Assistance Centre on 1800 993 677with any concerns or questions.

Note to Editors: In 2012, Opel Australia sold 541 vehicles, with a further 989 sold YTD as at June 2013, via a network of 20 dedicated Opel dealerships, and with a Head Office team of 15.


For further information and media enquiries:
Michelle Lang
Head of Marketing and Public Relations
91 Salmon Street, Port Melbourne VIC 3207
 +61 (0) 3 9647 1167  +61 (0) 477 306 120
mailto:mi[email protected]