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  1. #1
    OpelAus Owner poita's Avatar
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    Opel Dealer Network Announced

    Well the list people have been waiting for!

    http://www.goauto.com.au/mellor/mell...257A29001B6845

    OPEL will kick off its retail assault in Australia in September with a 17-dealer chain of metropolitan standalone sites.

    Only two of the debut dealers for General Motors’ European brand – Brisbane’s AP Eagers and Sydney’s Alto Group – have Holden outlets.

    As well, only one of those dealers handled the ill-fated GM Premium Brands franchises Saab and Hummer, which bit the dust in the global financial crisis, leaving many Holden dealers ruing their involvement.

    Instead, at least half of the initial 17 dealers handle German prestige brands such as Mercedes-Benz, BMW or Audi.

    Quality Japanese brands such as Honda and Subaru are also well represented among the multi-franchised dealerships that have committed to either new or extensively renovated showrooms for GM’s German brand that will open with three main models – the Corsa light hatchback, Astra small car – including the high-performance Astra GTC – and Insignia mid-sized sedan.

    So far, the network extends to capital cities in all six states and the Australian Capital Territory, as well as Geelong in Victoria.

    The company today embarks on a search for six more dealerships in major provincial centres to expand the footprint in 2013, mainly in Queensland and New South Wales in larger cities such as Townsville, Cairns, Toowoomba and Wollongong.

    Left: Opel Australia managing director Bill Mott.

    Smaller rural centres will follow, but not until later, probably 2014.

    Opel Australia managing director Bill Mott told GoAuto that his company had received 200 expressions of interest from dealers across Australia.

    “Our objective going in was to have between 15 and 20 dealers nationally, and one of the objectives was also to have dealers in every state and every capital, to truly have national representation,” he said.

    “We were looking for very strong partners who were willing to invest and who shared our vision of the potential of this brand within Australia.”

    Mr Mott, who is working with a staff of 15 out of Holden’s Melbourne head office, said the vast majority of the dealers who replied to its advertisement in GoAutoNews had gone the extra step to enter into discussions with Opel.

    “We ended up with a process of reviewing and evaluating the list and were left with 17 dealers that we will launch with,” he said.

    “That gives me the objective of having at least one in each state capital, so we will have true national representation.”

    Mr Mott, who was Opel’s group marketing manager for mini and small cars at its headquarters in Russelsheim until his appointment as founding chief of Opel Australia last year, said the applicants had included a “considerable amount” of Holden dealers, but that the criteria for selection was based simply on the proposal from each dealer.

    “We were very open with all potential partners when we said what counts for us and what is really relevant is the strength of your proposal to us,” he said.

    “(We told them) the brands that you currently represent are frankly secondary – we are going to measure each one on their own merit.

    “I think it is a testament to the strength of the proposals we got that we have ended up with these 17 very, very strong dealers.”

    Mr Mott said a key criterion was that each dealership provides a standalone showroom with “a unique door and a unique Opel experience, with no shared facilities with a separator down the middle of the showroom”.

    Some dealers were building dealerships from the ground up, while others were overhauling existing facilities.

    Although showrooms had to be uniquely Opel, service and parts facilities could be shared.

    Mr Mott said it was hard to say if the GM Premium Brands issue had affected the attitude of Holden dealers to applying for an Opel franchise.

    “We certainly had interest from Holden dealers, but our objective was to choose the very best partner and that is what we have done,” he said.

    Asked if customers would be wary of Opel after reports from Europe that it was financially unsound, Mr Mott said: “GM is absolutely committed to making Opel a profitable brand.

    “Part of that is growing the brand’s footprint outside of Europe which is contracting very rapidly and where Opel has 99 per cent of its volume.

    “Hence, Australia is an important part of that, and we are confident, as is Opel, that this will work.”

    Mr Mott said Opel was “investigating every opportunity there is”, including China.

    He said recent markets to receive Opel were Chile and Israel, with Australia next in September.

    Mr Mott said his operation reported directly to Opel head office in Germany, not to Holden, but would share some Holden resources such as parts warehousing and vehicle logistics.

    “We will be smart in the way we go about it so that everything is to the benefit of General Motors in Australia,” he said, adding that using services such as Holden’s existing vehicle import operation would give Opel massive economies of scale.

    Opel’s dealer network:

    Queensland
    Opel Brisbane – Fortitude Valley
    Motorline Opel – Daisy Hill
    Gold Coast Opel – Ashmore

    New South Wales
    Sydney City Auto – Rockdale
    Alto Opel – Artarmon
    Tynan Opel – Kirrawee
    Opel of Parramatta – Parramatta

    ACT
    Rolfe Opel – Phillip

    Victoria
    South Yarra Opel – Prahran
    Rex Gorrell Opel – Geelong
    Eastside Opel – Nunawading
    Metro Opel – Moonee Ponds
    Berwick Opel – Berwick

    Western Australia
    Burswood Opel – Burswood
    Barbagallo Opel – Osborne Park

    Tasmania
    Performance Opel – Hobart
    2013 Ford Focus ST
    Calibra - The only car that will institutionalise you and send you broke in the mean time

    Click here to enlarge

  2. #2
    OpelAus King Dingaling dutchy's Avatar
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    so nothing on the sunny coast area for a long time by the looks of it Click here to enlarge
    2013 Astra sport 1.6T, asteroid grey, AFL+ adaptive bi-xenon headlights, FlexRide adaptive chassis control, 19" wheels, group buy door sill plates, carbon tint, de-lettered, smoked side indicators, Mtech short shifter, GM pedal covers, EDS Motorsport ipf stage 1
    http://www.opelaus.com/forums/showth...554#post821554

  3. #3
    OpelAus Owner poita's Avatar
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    You have to remember that to a majority of people Opel is a 'new' brand.

    No use opening 50 dealerships to cater for a small number of people.
    2013 Ford Focus ST
    Calibra - The only car that will institutionalise you and send you broke in the mean time

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  4. #4
    OpelAus Lurker gmonkey's Avatar
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    barbagello is an 'interesting' choice for WA... shame really cause their salesmen are rubbish! whole reason I didn't buy an Alfa or a Fiat....

    -edit-

    im sure they are great when your looking for a ferrari or lambo or aston... also i don't see how they have a seperate showroom just for opel :S
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    Click here to enlarge

  5. #5
    Cruise Co-ordinator faneca's Avatar
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    No Opel dealership listed in Adelaide? Thought they were trying to go for a dealership in every capital?

  6. #6
    OpelAus Participant
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    awesome i live in Parramatta not far for me to go...

  7. #7
    Cruise Co-ordinator adam_92's Avatar
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    Re: Opel Dealer Network Announced

    Click here to enlarge Originally Posted by dutchy Click here to enlarge
    so nothing on the sunny coast area for a long time by the looks of it Click here to enlarge
    Be grateful that there is at least one one in your STATE haha

  8. #8
    OpelAus Lurker gmonkey's Avatar
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    Click here to enlarge Originally Posted by faneca Click here to enlarge
    No Opel dealership listed in Adelaide? Thought they were trying to go for a dealership in every capital?
    theres only 16 listed.. meant to be 17 Click here to enlarge
    Click here to enlarge
    Click here to enlarge

  9. #9
    Cruise Co-ordinator faneca's Avatar
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    Click here to enlarge Originally Posted by gmonkey Click here to enlarge
    theres only 16 listed.. meant to be 17 Click here to enlarge
    Ah touché well hopefully they list it up soon! Where's Mel when you need her to confirm haha

    Pete, now your putting her out of a job hahaha

  10. #10
    Cruise Co-ordinator adam_92's Avatar
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    I just hope its not metro Holden. They are the biggest bunch of smart arse, rip off, lying bastards... I know this because my brother worked there for 2 years.

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