Reply With QuoteHow surprising...
Not surprising, perhaps:
http://www.drive.com.au/Editorial/Ar...ID=62948&vf=12
Holden set to abandon Astra
Toby Hagon, drive.com.au, May 19, 2009
Holden has all but officially confirmed it will ditch the European-built Astra small car from its local line-up. By TOBY HAGON.
Holden has all but waved goodbye to the Astra small car, admitting that unfavourable exchange rates mean it’s unlikely the 22-year-old nameplate will continue beyond the hundreds of cars waiting to be sold.
The announcement comes after Drive’s exclusive revelation that Holden had instructed dealers to cease ordering the small car that’s consistently been Holden’s second biggest seller behind the locally made Commodore.
The move to drop Astra from the Australian lineup car means Holden will be without a small hatchback for at least a year. It will also miss out on the sleek new Astra that goes on sale in Europe in 2009.
The just-released Holden Cruze small car will initially arrive only as a sedan, effectively replacing the Viva and Astra ranges before it is built locally next year.
“Astra’s been a great car for us … but the reality is … we have to do what we have to do to get profitable in the marketplace,” said Holden marketing director Alan Batey. “We’re not going to build cars here to make a loss.”
“Your marketing dollars can only go so far. We had a Viva in a sedan, hatchback and wagon. We had an Astra hatchback, coupe, twin-top, sedan and wagon.
“Half of our problem was proliferation.”
Asked if Astra was unlikely to continue in Australia, Batey said: “in the environment we’re in today the answer’s yes”.
Batey said the Cruze was crucial for the success of Holden.
“150 per cent of our focus is on launching this car (Cruze).”
Holden will begin building a localised version of the Cruze alongside the Commodore from 2010.
Holden has more than a month’s stock of Astras still to sell, but most were built in 2008 and are being sold at a discount to the recommended retail price.
“They were bought in before the (foreign exchange) rate turned,” said Batey.
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2001 Star Silver Corsa C2003 Star Silver Astra G OPC - gone to a good home2004 White Grandis Luxury2005 Platinum 380 LX dual fuel
How surprising...
2006 Subaru WRX
and then, there were no euro holdens....
So no Astra which is the second most popular car behind the commodore, so instead they are going to offer absolute shitboxes that were and never will be popular or well made.
Cocks.
need to save money - plain and simple
*BTM* Opel Astra SRi 2.2L
"As a final incentive before giving up on a difficult task, try to imagine it successfully accomplished by someone you violently dislike"Originally Posted by glider
K. Zenios
Yeah, but jesus, it's going to be hard to save money when they won't be making any
The Cruze is the same chassis and engines and similar interior to the new Astra at a competitive price.
The problem is the Cruze orgins from Korea
“150 per cent of our focus is on launching this car (Cruze).”
no wonder holden is going under...they're hiring market & sales staff who can't comprehend basic math
that made me“150 per cent of our focus is on launching this car (Cruze).”
no wonder holden is going under...they're hiring market & sales staff who can't comprehend basic math
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