I think it potentially looks quite good. Though it really depends on the pic. Some pics depict a sleek looking car, others reveal an out of proportion vehicle which you would expect from cheaper manufacturers. Hard to tell without seeing it on the road in full CDXi kit. I did notice the similarity to the Suzuki SX4, the headlights look very similar.
Buts lets face it, Holden is just trying to fill all the gaps at the right prices. It all comes down to what audience you target and the price. Bringing across the new Chev Camaro which could be labelled the next Monaro, does that change the situation? No. What about if Holden imported an Opel GT roadster convertible? Does that really make the Holden brand any better? We all know they are imports. Did you know, the most popular car of all time is the Toyota Corolla? Is it affordable and economical? Yes. Is it reliable? Yes. So as long as Epica hits the same sort of spots, it should sell okay. Is the Corolla the best? No but it sells well.
I think what you will find with Epica [don't like the name], it will appeal to people who aren't concerned about sportscar performance but want interior and safety features at a good price as well as good economy. There aren't too many cars I know of in the mid 20k to low 30K with the size or level of features of this car. You can have leather for 33k in a midsized car, with all the airbags you want :-)
2007 Holden Epica pricing:
Epica CDX 2.0 - $25,990
Epica CDX 2.5 (a) - $27,990
Epica CDXi 2.5 (a) - $30,990
Now the problem with the ZC Vectra, was the price. The CDXi is a very nice car but it was priced against the Commodore. With the VE in showrooms now, it was never going to work. Holden will continue to work around Commodore sales. There was a lesson there, a tough one considering what the Vectra actually did offer. Two years ago, it was a superior car in many ways to all other cars in the class. Honda Accord Euro reaped all the rewards with a similar configuration but it was miles behind in terms of performance. The Vectra has a great v6 engine with a very smooth gearbox with some nice creature features. Few cars come near it as an over all package. Once again though, an Accord buyer probably doesn't want performance. If they wanted performance in that price range they would have bought a WRX, an SV8 or XR6T.