V8 Supercars get US TV deal
V8 Supercars get US TV deal
http://www.dailytelegraph.com.au/spo...-1225803671218
THE V8 Supercars will be broadcast to more than 79 million subscribers in America after the championship signed a deal with FOX Sports USA.
The three-year deal will see Australia's premier motorsport category broadcast on the SPEED network, the same cable channel which shows NASCAR, Formula One, MotoGP and several other series to a north American audience.
The deal will see the V8 Supercars televised in the States the weekend after each event. In the past, V8s have only been shown to an American audience as replays at the conclusion of the NASCAR Sprint Cup series.
V8 Supercars Australia executive chairman Tony Cochrane said the deal is a big step in developing the sport's international brand. "This is a fantastic and exciting relationship for V8 Supercars,'' Cochrane said.
"There is no question that SPEED in North America is the foremost network with regards to motorsport coverage and is the pinnacle platform in our sport - to be held in such regard by this highly professional organisation is a great testament to the quality of our television coverage and our racing.''
The American coverage will begin with a broadcast of next month's season-ending Sydney 500.
