poita
14th January 2012, 07:21 PM
Well tbh I'm not really surprised, the astra was a huge seller for Holden over the years.
http://smh.drive.com.au/motor-news/opel-to-reap-astra-windfall-20120113-1pybb.html
Holden's loss is Opel's gain, with the Astra nameplate better recognised than the Holden Cruze in a survey of car buyers.
In what could be a blow for Holden, Opel can expect to cash in on almost 20 years of hard work building the Astra name in Australia when it goes on sale in the second half of this year.
It's been two years since the Holden Astra was last in showrooms, replaced with the now locally built Cruze global small car, but the latest Roy Morgan Automotive Currency Report shows the Astra name still has strong currency with many buyers.
The Astra even beat the country's best-selling car, the Mazda3, in the survey.
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General Motors's European subsidiary Opel - it shares the US parent company of Holden - has announced plans to bring the Astra name back this year, although wearing the German car maker's badge.
Researchers asked people who planned to buy a new car in the next four years which models of cars they were most familiar with.
The Volkswagen Golf topped the poll, with an 82 per cent recognition among potential buyers, closely followed by the Toyota Corolla at 81.9 per cent. Astra ranked third at 80.3 per cent recognition, while the best-selling car of 2011 in Australia, the Mazda3, placed fourth at 71.8 per cent.
http://smh.drive.com.au/motor-news/opel-to-reap-astra-windfall-20120113-1pybb.html
Holden's loss is Opel's gain, with the Astra nameplate better recognised than the Holden Cruze in a survey of car buyers.
In what could be a blow for Holden, Opel can expect to cash in on almost 20 years of hard work building the Astra name in Australia when it goes on sale in the second half of this year.
It's been two years since the Holden Astra was last in showrooms, replaced with the now locally built Cruze global small car, but the latest Roy Morgan Automotive Currency Report shows the Astra name still has strong currency with many buyers.
The Astra even beat the country's best-selling car, the Mazda3, in the survey.
Advertisement: Story continues below
General Motors's European subsidiary Opel - it shares the US parent company of Holden - has announced plans to bring the Astra name back this year, although wearing the German car maker's badge.
Researchers asked people who planned to buy a new car in the next four years which models of cars they were most familiar with.
The Volkswagen Golf topped the poll, with an 82 per cent recognition among potential buyers, closely followed by the Toyota Corolla at 81.9 per cent. Astra ranked third at 80.3 per cent recognition, while the best-selling car of 2011 in Australia, the Mazda3, placed fourth at 71.8 per cent.