Growth @ Hyundai Australia in 2009

[Shaun]

Hyundai is the only Manafacturer to have had grown in 2009. The have managed to have continued growth through the GFC in Australia and have increased the market share by 4.4% which has taken them to the 4th highest selling manafacturer in 2009.

Article can be found at this link.
http://www.goauto.com.au/mellor/mellor.nsf/story2/B7B8DB0649238E96CA257663001763C6

I think that its an achievement to be able gain market share during what has been a very tough year in the Motor Vehicle Industry.

[mania]

Wouldn't the market share growth have been caused by the GFC though? Hyundai's are cheap, got to play a significant part in buying a car during a global recession.

[Taffy]

Good point. All you hear about Hyundai in the media nowadays is how cheap and economical they are to run. Combined with the GFC is seems the perfect opportunity for them...

[Shaun]

Considering Kia are cheap to run and have new products out they arent recording the same growth. Its unusal for any Motor Vehicle Manfacturer to grow in depression or GFC . New cars never sell well during a GFC time.

They also say in the article that its now time to make the brand attractive to more demographics.

[mania]

Flipside of Kia though - Great Wall are exceeding expectations, selling over 250+ utes a month.. would they have done as well back when people had money and optimism?

It is an achievement, just not a surprising one. We enter the worst crisis in 50+ years and korean/chinese car makers boom. Similarly I wouldn't be surprised if entering our largest ever boom showed an increase in BMW sales..

Hyundais are good these days though, has to be said :)

[gman]

There's the answer to Hyundai's growth vs. Kia right there.

Public perception is that they are now a good quality product. Kia on the other hand still have a few public image issues...

[Nurb608]

And they are starting to produce cars like this...

http://www.webwombat.com.au/motoring/news_reports/hyundai-genesis-coupe-preview.htm

Engine options comprise a 2.0-litre turbo with 160kW (215hp) and a 3.8-litre V6 with about 220kW (300hp), which will ensure the new Hyundai Genesis Coupe will be a fairly potent sports car.

With a rear-wheel drive setup and fitted with the larger 330Nm V6 engine, Hyundai claims the range-topping 6-cylinder Genesis Coupe will accelerate from zero to 100km/h in around 6.0 seconds, on par with most Australian V8 rear-wheels drive sports sedans like the Commodore SS and Falcon XR8.

[hazrd]

the genesis was at the motor show.... it looked hot as :o

wanted to sit in it, but it was on one of those rotating pedestal thingys

[Shaun]

And they are starting to produce cars like this...

http://www.webwombat.com.au/motoring/news_reports/hyundai-genesis-coupe-preview.htm

Engine options comprise a 2.0-litre turbo with 160kW (215hp) and a 3.8-litre V6 with about 220kW (300hp), which will ensure the new Hyundai Genesis Coupe will be a fairly potent sports car.

With a rear-wheel drive setup and fitted with the larger 330Nm V6 engine, Hyundai claims the range-topping 6-cylinder Genesis Coupe will accelerate from zero to 100km/h in around 6.0 seconds, on par with most Australian V8 rear-wheels drive sports sedans like the Commodore SS and Falcon XR8.


I would buy a the Genesis with in a Heartbeat. That is one hot looking car.

[Nurb608]

I would buy a the Genesis with in a Heartbeat. That is one hot looking car.

And with 220kw, rear wheel drive, how pissed off would the (stock) v8 boys be loosing to a Hyundai, lol. Nearly as much as loosing to an astra :D

[Shaun]

And with 220kw, rear wheel drive, how pissed off would the (stock) v8 boys be loosing to a Hyundai, lol. Nearly as much as loosing to an astra :D


Ohh how sweet it would it be to blow the doors of my mum and dads SS-V in the VXR then repeat it in a Hyundai.

[JohnBu]

Ohh how sweet it would it be to blow the doors of my mum and dads SS-V in the VXR then repeat it in a Hyundai.

although neither wouldn't happen if your mum and dad were trying :)

[lithium]

hyundai make pretty good cars nowadays. they've gone way beyond a budget brand and even started becoming desirable with cars like the i30.

and to think just a few years ago everyone would rubbish korean cars as budget shitboxes that will fall apart and/or kill you. nowadays your average Hyundai is more reliable than many prestige brands (though they might still kill you in a crash but that's getting better too :))

[oneightoo]

they have good marketing, kia, does not..

[Wraith]

There's the answer to Hyundai's growth vs. Kia right there.

Public perception is that they are now a good quality product. Kia on the other hand still have a few public image issues...

Correct...


hyundai make pretty good cars nowadays. they've gone way beyond a budget brand and even started becoming desirable with cars like the i30.

and to think just a few years ago everyone would rubbish korean cars as budget shitboxes that will fall apart and/or kill you. nowadays your average Hyundai is more reliable than many prestige brands (though they might still kill you in a crash but that's getting better too :))

Correct again - the i30 model is what's done it for Hyundai in the past 12-18 months ;)


they have good marketing, kia, does not..

Also correct...

Unless Kia can match product, reputation and marketing to Hyundai, they'll never match up to them over here...

[chrissn89]

I do believe Kia is owned by Hyundia...

I would buy a brand new Hyundia for a daily driver, great warranty and cheap to run why not. Sell it after the 5 years and your laughing

[Shay]

we all agree that hyundai are making good cars now. and that the genesis is going to be awesome...

but i really think they need something to change the name/demographic.
like they tried introducing the different badge with the tiburon, but everbody (that i know) still wrote it of as a hyundai...

maybe some new badge and a HPV name...
could then make a HPV i30 too.

[Shaun]

Correct...



Unless Kia can match product, reputation and marketing to Hyundai, they'll never match up to them over here...

The Difference is Hyundai Australia is owned by the Parent Company in Korea. Kia in Australia is a distributorship. appointed by Kia Motors in Korea. The level of funding isnt as strong hence the marketing Hyundai have before them .

[Wraith]

I do believe Kia is owned by Hyundia...

I would buy a brand new Hyundia for a daily driver, great warranty and cheap to run why not. Sell it after the 5 years and your laughing

Owned by Hyundai or not, peoples perceptions won't be changed by that...

For for a daily driver that's cheap to buy and run and has the best vehicle warranty going, you can't go past a Mitsubishi !!! (except for the Evo model) if your not fussed, a base Lancer sedan or hatch is perfect for this :)

Hell even if you keep it for 10 years, you'll still have engine and drivetrain warranty on it !!!

[Taffy]

Owned by Hyundai or not, peoples perceptions won't be changed by that...

For for a daily driver that's cheap to buy and run and has the best vehicle warranty going, you can't go past a Mitsubishi !!! (except for the Evo model) if your not fussed, a base Lancer sedan or hatch is perfect for this :)

Hell even if you keep it for 10 years, you'll still have engine and drivetrain warranty on it !!!

My friend's just bought a new Lancer and they even got 5 years of RACQ cover included, plus cups of tea and magazines when they go for a service :D