poita
19th August 2009, 11:01 AM
http://common.ziffdavisinternet.com/util_get_image/21/0,1425,sz=1&i=211575,00.jpg
- more -
FOR IMMEDIATE RELEASE
NEW SLIMMER AND LIGHTER PLAYSTATION®3
TO HIT WORLDWIDE MARKET THIS SEPTEMBER
Lower Price to Further Accelerate Expansion of the PlayStation®3 Platform
Along with Extensive Software Title Line-up for Upcoming Holiday Season
Tokyo, August 19, 2009 – Sony Computer Entertainment Inc. (SCE) today unveiled the new
PlayStation®3 (CECH-2000A) (body color: charcoal black) computer entertainment system,
featuring an extremely streamlined form factor with a 120GB Hard Disk Drive (HDD). The
new PlayStation®3 (PS3®) system will become available in stores from September 1, 2009, in
North America, Europe/ PAL territories and Asian countries and regions at a very attractive
recommended retail price (RRP) of US$299 and €299, respectively. The system will become
available in Japan on September 3, 2009, at a RRP of 29,980 yen (including tax), and also
Australia and New Zealand with an RRP of AUD$499.95 and NZD$629.95. With the
introduction of the new PS3 system, SCE will also reduce the price of the current PS3 with
80GB HDD to a RRP of US$299 from August 18, €299 from August 19. Also in North
America, the price of PS3 with 160GB HDD will be reduced to a RRP of US$399 from
August 18. By launching a vast library of exciting and attractive software titles for PS3 this
holiday season and offering customers a line-up of hardware models and pricing to match their
preference, SCE will build on the momentum and further accelerate the expansion of the PS3
platform.
The internal design architecture of the new PS3 system, from the main semiconductors
and power supply unit to the cooling mechanism, has been completely redesigned, achieving a
much slimmer and lighter body. Compared to the very first PS3 model with 60GB HDD, the
internal volume as well as its thickness and weight are trimmed down to approximately twothirds.
Furthermore, power consumption is also cut to two-thirds, helping to reduce fan noise.
While inheriting the sleek curved body design of the original model, the form factor of the new
PS3 system features a new meticulous design with textured surface finish, giving an all new
impression and a casual look. With the compact body and casual appearance, the newly
2-2-2-2 New Slimmer and Lighter PS3 to Hit Worldwide Market this September
- more -
introduced model will appeal to a wider audience who are looking to buy the best
entertainment system for their home.
Concurrently with the release of the new PS3 system, SCE will modify the PS3 brand
name from “PLAYSTATION 3” to “PlayStation 3”, and introduce a new “ ” logo,
which is engraved on the surface of the new PS3 system. By unifying under the familiar
“PlayStation®” name, which represents the entire PlayStation family, PS3 together with
PlayStation®2 and PSP® (PlayStation®Portable) will further expand the PlayStation business,
and will continue to enhance the entertainment experience along with the ever-growing
PlayStation®Network.
The new PS3 continues to offer the cutting-edge features and functions of the current
models, such as the ability to enjoy high-definition Blu-ray disc (BD) movies and games, as
well as various content and services downloadable through the network. The new PS3’s
storage size has increased from 80GB to 120GB, and with the extra capacity users will be able
to store more games, music, photos, videos as well as various content and services available
through PlayStation Network. Having more than 27 million registered accounts around the
world, PlayStation Network offers more than 15,000 pieces of digital content, ranging from
game titles, trailers, and demos to more than 15,000 movies and TV shows via PlayStation
Store*1. PlayStation Network members can also download free applications, such as
PlayStation Home, a ground-breaking 3D social gaming community available on PS3 that
allows users to interact, communicate and share gaming experiences, as well as Life with
PlayStation, which offers users various news and information on a TV monitor in the living
room by connecting the PS3 to the network.
Since the launch of PS3 in November 2006, the number of BD-based titles has reached
more than 1,000 titles and downloadable PS3 games to 1,400*2 titles worldwide, with the
support from a broad range of third party game developers and publishers. In addition to this
extensive software title line-up, exciting and attractive new titles are to be released from SCE
Worldwide Studios, including Uncharted 2: Among Thieves, EyePet, Ratchet & Clank Future:
A Crack in Time, Heavy Rain, God of War 3, MAG, ModNation Racer, Gran Turismo 5 and
more.
2-2-2-2
- more -
Other features of the new PS3 include:
PS3 system software update version 3.00
Concurrently with the release of new PS3, system software will be upgraded to version
3.00 on September 1. The update adds various user-friendly features such as the “What’s
New” screen, where users can quickly browse the new items available in PlayStation Store
as well as their recently played games directly on the XMB™ (XrossMediaBar), with short
cuts to each piece of content. PS3 will evolve continuously with the system software
updates, further improving the operability and enhancing the user experience available
through the network. PS3 owners will be able to enjoy new features by simply updating
the PS3 system software to version 3.00 via the “System Update” function on the XMB*3.
BRAVIA® Sync™ Feature
The new PS3 system is also equipped with the BRAVIA® Sync™ feature. By connecting
the new PS3 system and a BRAVIA TV with the HDMI cable, users are able to directly
operate the XMB on PS3 using the TV remote control. Other functions include “System
Standby” that will automatically turn off the PS3 system when the BRAVIA TV is turned
off*4.
“Vertical Stand” for new PS3 (CECH-2000 series)
By utilizing the separately sold “Vertical Stand”, users will be able to set the new PS3 in
vertical position*5, making it easier to place the PS3 system anywhere at home. The
vertical stand will become available in Japan on September 3, 2009, at a RRP of 2,000 yen
(including tax) and in North America at US$24*6. Details regarding launch date and price
for Australia and New Zealand are still to be confirmed.
Removal of “Install Other OS” feature
The new PS3 system will focus on delivering games and other entertainment content, and
users will not be able to install other Operating Systems to the new PS3 system.
Along with a vast line-up of attractive and exciting entertainment content with the new
PS3 system, SCE will continue to further expand the PS3 platform and create a new world of
computer entertainment.
4-4-4-4 New Slimmer and Lighter PS3 to Hit Worldwide Market this September
- more -
*1 Number as of end July 2009. Content within PlayStation Store will differ by region, please refer to the official
PlayStation.com site for further details.
*2 Includes PS one® classics and free of charge content (downloadable demos).
*3 Users will need to connect their PS3 to the network to use the function.
*4 Users will need to use BRAVIA TV that supports the BRAVIA Sync feature. For further information about BRAVIA
Sync, please refer to the official Sony site in each region.
*5 Users will need to use the separately sold “Vertical Stand” to set the new PS3 in vertical position.
*6 Release date of the vertical stand for North America will be announced when available. Release date and price of the
vertical stand for Europe/ PAL territories and Asian countries and regions will be announced when available.
Product Outline
PlayStation®3 (CECH-2000A)
Product name PlayStation®3
Product code CECH-2000A (Charcoal Black)
CPU Cell Broadband Engine™
GPU RSX®
Audio output
LPCM 7.1ch, Dolby Digital, Dolby Digital Plus, Dolby TrueHD,
DTS, DTS-HD, AAC.
Memory 256MB XDR Main RAM, 256MB GDDR3 VRAM
Hard disk 2.5” Serial ATA 120GB *1
Inputs/
Outputs*2
Hi-Speed USB
(USB 2.0)
2
Networking
Ethernet (10BASE-T, 100BASE-TX, 1000BASE-T) × 1
IEEE 802.11 b/g
Bluetooth® 2.0 (EDR)
Controller Wireless Controller
（
Bluetooth®
）
AV output
Resolution 1080p, 1080i, 720p, 480p, 480i
(for PAL 576p, 576i)
HDMI OUT connector*3 1
AV MULTI OUT connector 1
Digital out (optical) connector 1
BD
／
DVD
／
CD
drive (read only)
Maximum read rate
BD × 2 (BD-ROM)
DVD × 8 (DVD-ROM)
CD × 24 (CD-ROM)
Power AC 220 – 240, 50/60Hz*4
Power consumption Approx. 250W
External dimensions
(excluding maximum projecting part )
Approx. 290 × 65 × 290 mm (width × height × length)
Mass Approx. 3.2kg
Included *5
PlayStation®3 system × 1
Wireless Controller (DUALSHOCK®3) × 1
AC power cord × 1
AV cable × 1
USB cable × 1
*1 Hard disk capacity calculated using base 10 mathematics (1 GB = 1,000,000,000 bytes). System software versions 1.10
and later calculate capacity using binary mathematics (1 GB = 1,073,741,824 bytes), which will display lower capacity
4-4-4-4 New Slimmer and Lighter PS3 to Hit Worldwide Market this September
- more -
and free space. A portion of hard disk capacity is reserved for system administration, which varies depending upon
system software version, and is not available for use.
*2 Usability of all connected devices is not guaranteed.
*3 "Deep Colour" and "x.v.Colour (xvYCC)" defined by HDMI ver.1.3a are supported.
*4 Power changes depending on countries or regions.
*5 For certain regions, Euro-AV cable will be included.
Note: This product is not compatible with PlayStation®2 games.
New Logo
Vertical Stand (CECH-ZS1)
Product name Vertical Stand
Product code CECH-ZS1
Included Vertical Stand
（
CECH-ZS1
）
× 1
External dimension Approx. 88 mm x 18 mm x 260 mm (width × height × length)
Mass Approx. 115g
Supports CECH-2000 series
* The “Vertical Stand” is for the new PS3 system (CECH-2000 series) and cannot be used on the current model.
ENDS
.
For further information on PlayStation products, please contact:
Alexis Bicknell
Hausmann Communications
P: 02 8353 5731
E: [email protected]
Sarah Smith
Hausmann Communications
P: 02 8353 5747
E: [email protected]
More information about PlayStation products can be found at www.playstation.com.au or visit
the Virtual Press Office at www.scee.presscentre.com/au.
About Sony Computer Entertainment Inc.
Recognized as the global leader and company responsible for the progression of consumer-based computer
entertainment, Sony Computer Entertainment Inc. (SCEI) manufacturers, distributes and markets the
PlayStation® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable)
handheld entertainment system and the PlayStation®3 (PS3®) system. PlayStation has revolutionized home
entertainment by introducing advanced 3D graphic processing, and PlayStation 2 further enhances the PlayStation
legacy as the core of home networked entertainment. PSP is an innovative handheld entertainment system that
allows users to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio. PS3 is an
advanced computer system, incorporating the state-of-the-art Cell processor with super computer like power.
SCEI, along with its subsidiary divisions Sony Computer Entertainment America Inc., Sony Computer
Entertainment Europe Ltd., and Sony Computer Entertainment Korea Inc. develops, publishes, markets and
distributes software, and manages the third party licensing programs for these platforms in the respective markets
worldwide. Headquartered in Tokyo, Japan, Sony Computer Entertainment Inc. is an independent business unit
of the Sony Group.
# # #
Dolby is a trademark of Dolby Laboratories.
DTS is a trademark of Digital Theater Systems, Inc.
5-5-5-5 New Slimmer and Lighter PS3 to Hit Worldwide Market this September
HDMI, HDMI logo and High Definition Multimedia Interface are trademarks of HDMI Licensing LLC.
Blu-ray Disc is a trademark.
The Bluetooth word mark is a registered trademark owned by Bluetooth SIG, Inc. and any use of such marks by Sony
Computer Entertainment Inc. is under license.
PlayStation, PLAYSTATION, PS3, RSX, DUALSHOCK and GRAN TURISMO are registered trademarks of Sony Computer
Entertainment Inc. Cell Broadband Engine is a trademark of Sony Computer Entertainment Inc. All other trademarks are
property of their respective owners.
- more -
FOR IMMEDIATE RELEASE
NEW SLIMMER AND LIGHTER PLAYSTATION®3
TO HIT WORLDWIDE MARKET THIS SEPTEMBER
Lower Price to Further Accelerate Expansion of the PlayStation®3 Platform
Along with Extensive Software Title Line-up for Upcoming Holiday Season
Tokyo, August 19, 2009 – Sony Computer Entertainment Inc. (SCE) today unveiled the new
PlayStation®3 (CECH-2000A) (body color: charcoal black) computer entertainment system,
featuring an extremely streamlined form factor with a 120GB Hard Disk Drive (HDD). The
new PlayStation®3 (PS3®) system will become available in stores from September 1, 2009, in
North America, Europe/ PAL territories and Asian countries and regions at a very attractive
recommended retail price (RRP) of US$299 and €299, respectively. The system will become
available in Japan on September 3, 2009, at a RRP of 29,980 yen (including tax), and also
Australia and New Zealand with an RRP of AUD$499.95 and NZD$629.95. With the
introduction of the new PS3 system, SCE will also reduce the price of the current PS3 with
80GB HDD to a RRP of US$299 from August 18, €299 from August 19. Also in North
America, the price of PS3 with 160GB HDD will be reduced to a RRP of US$399 from
August 18. By launching a vast library of exciting and attractive software titles for PS3 this
holiday season and offering customers a line-up of hardware models and pricing to match their
preference, SCE will build on the momentum and further accelerate the expansion of the PS3
platform.
The internal design architecture of the new PS3 system, from the main semiconductors
and power supply unit to the cooling mechanism, has been completely redesigned, achieving a
much slimmer and lighter body. Compared to the very first PS3 model with 60GB HDD, the
internal volume as well as its thickness and weight are trimmed down to approximately twothirds.
Furthermore, power consumption is also cut to two-thirds, helping to reduce fan noise.
While inheriting the sleek curved body design of the original model, the form factor of the new
PS3 system features a new meticulous design with textured surface finish, giving an all new
impression and a casual look. With the compact body and casual appearance, the newly
2-2-2-2 New Slimmer and Lighter PS3 to Hit Worldwide Market this September
- more -
introduced model will appeal to a wider audience who are looking to buy the best
entertainment system for their home.
Concurrently with the release of the new PS3 system, SCE will modify the PS3 brand
name from “PLAYSTATION 3” to “PlayStation 3”, and introduce a new “ ” logo,
which is engraved on the surface of the new PS3 system. By unifying under the familiar
“PlayStation®” name, which represents the entire PlayStation family, PS3 together with
PlayStation®2 and PSP® (PlayStation®Portable) will further expand the PlayStation business,
and will continue to enhance the entertainment experience along with the ever-growing
PlayStation®Network.
The new PS3 continues to offer the cutting-edge features and functions of the current
models, such as the ability to enjoy high-definition Blu-ray disc (BD) movies and games, as
well as various content and services downloadable through the network. The new PS3’s
storage size has increased from 80GB to 120GB, and with the extra capacity users will be able
to store more games, music, photos, videos as well as various content and services available
through PlayStation Network. Having more than 27 million registered accounts around the
world, PlayStation Network offers more than 15,000 pieces of digital content, ranging from
game titles, trailers, and demos to more than 15,000 movies and TV shows via PlayStation
Store*1. PlayStation Network members can also download free applications, such as
PlayStation Home, a ground-breaking 3D social gaming community available on PS3 that
allows users to interact, communicate and share gaming experiences, as well as Life with
PlayStation, which offers users various news and information on a TV monitor in the living
room by connecting the PS3 to the network.
Since the launch of PS3 in November 2006, the number of BD-based titles has reached
more than 1,000 titles and downloadable PS3 games to 1,400*2 titles worldwide, with the
support from a broad range of third party game developers and publishers. In addition to this
extensive software title line-up, exciting and attractive new titles are to be released from SCE
Worldwide Studios, including Uncharted 2: Among Thieves, EyePet, Ratchet & Clank Future:
A Crack in Time, Heavy Rain, God of War 3, MAG, ModNation Racer, Gran Turismo 5 and
more.
2-2-2-2
- more -
Other features of the new PS3 include:
PS3 system software update version 3.00
Concurrently with the release of new PS3, system software will be upgraded to version
3.00 on September 1. The update adds various user-friendly features such as the “What’s
New” screen, where users can quickly browse the new items available in PlayStation Store
as well as their recently played games directly on the XMB™ (XrossMediaBar), with short
cuts to each piece of content. PS3 will evolve continuously with the system software
updates, further improving the operability and enhancing the user experience available
through the network. PS3 owners will be able to enjoy new features by simply updating
the PS3 system software to version 3.00 via the “System Update” function on the XMB*3.
BRAVIA® Sync™ Feature
The new PS3 system is also equipped with the BRAVIA® Sync™ feature. By connecting
the new PS3 system and a BRAVIA TV with the HDMI cable, users are able to directly
operate the XMB on PS3 using the TV remote control. Other functions include “System
Standby” that will automatically turn off the PS3 system when the BRAVIA TV is turned
off*4.
“Vertical Stand” for new PS3 (CECH-2000 series)
By utilizing the separately sold “Vertical Stand”, users will be able to set the new PS3 in
vertical position*5, making it easier to place the PS3 system anywhere at home. The
vertical stand will become available in Japan on September 3, 2009, at a RRP of 2,000 yen
(including tax) and in North America at US$24*6. Details regarding launch date and price
for Australia and New Zealand are still to be confirmed.
Removal of “Install Other OS” feature
The new PS3 system will focus on delivering games and other entertainment content, and
users will not be able to install other Operating Systems to the new PS3 system.
Along with a vast line-up of attractive and exciting entertainment content with the new
PS3 system, SCE will continue to further expand the PS3 platform and create a new world of
computer entertainment.
4-4-4-4 New Slimmer and Lighter PS3 to Hit Worldwide Market this September
- more -
*1 Number as of end July 2009. Content within PlayStation Store will differ by region, please refer to the official
PlayStation.com site for further details.
*2 Includes PS one® classics and free of charge content (downloadable demos).
*3 Users will need to connect their PS3 to the network to use the function.
*4 Users will need to use BRAVIA TV that supports the BRAVIA Sync feature. For further information about BRAVIA
Sync, please refer to the official Sony site in each region.
*5 Users will need to use the separately sold “Vertical Stand” to set the new PS3 in vertical position.
*6 Release date of the vertical stand for North America will be announced when available. Release date and price of the
vertical stand for Europe/ PAL territories and Asian countries and regions will be announced when available.
Product Outline
PlayStation®3 (CECH-2000A)
Product name PlayStation®3
Product code CECH-2000A (Charcoal Black)
CPU Cell Broadband Engine™
GPU RSX®
Audio output
LPCM 7.1ch, Dolby Digital, Dolby Digital Plus, Dolby TrueHD,
DTS, DTS-HD, AAC.
Memory 256MB XDR Main RAM, 256MB GDDR3 VRAM
Hard disk 2.5” Serial ATA 120GB *1
Inputs/
Outputs*2
Hi-Speed USB
(USB 2.0)
2
Networking
Ethernet (10BASE-T, 100BASE-TX, 1000BASE-T) × 1
IEEE 802.11 b/g
Bluetooth® 2.0 (EDR)
Controller Wireless Controller
（
Bluetooth®
）
AV output
Resolution 1080p, 1080i, 720p, 480p, 480i
(for PAL 576p, 576i)
HDMI OUT connector*3 1
AV MULTI OUT connector 1
Digital out (optical) connector 1
BD
／
DVD
／
CD
drive (read only)
Maximum read rate
BD × 2 (BD-ROM)
DVD × 8 (DVD-ROM)
CD × 24 (CD-ROM)
Power AC 220 – 240, 50/60Hz*4
Power consumption Approx. 250W
External dimensions
(excluding maximum projecting part )
Approx. 290 × 65 × 290 mm (width × height × length)
Mass Approx. 3.2kg
Included *5
PlayStation®3 system × 1
Wireless Controller (DUALSHOCK®3) × 1
AC power cord × 1
AV cable × 1
USB cable × 1
*1 Hard disk capacity calculated using base 10 mathematics (1 GB = 1,000,000,000 bytes). System software versions 1.10
and later calculate capacity using binary mathematics (1 GB = 1,073,741,824 bytes), which will display lower capacity
4-4-4-4 New Slimmer and Lighter PS3 to Hit Worldwide Market this September
- more -
and free space. A portion of hard disk capacity is reserved for system administration, which varies depending upon
system software version, and is not available for use.
*2 Usability of all connected devices is not guaranteed.
*3 "Deep Colour" and "x.v.Colour (xvYCC)" defined by HDMI ver.1.3a are supported.
*4 Power changes depending on countries or regions.
*5 For certain regions, Euro-AV cable will be included.
Note: This product is not compatible with PlayStation®2 games.
New Logo
Vertical Stand (CECH-ZS1)
Product name Vertical Stand
Product code CECH-ZS1
Included Vertical Stand
（
CECH-ZS1
）
× 1
External dimension Approx. 88 mm x 18 mm x 260 mm (width × height × length)
Mass Approx. 115g
Supports CECH-2000 series
* The “Vertical Stand” is for the new PS3 system (CECH-2000 series) and cannot be used on the current model.
ENDS
.
For further information on PlayStation products, please contact:
Alexis Bicknell
Hausmann Communications
P: 02 8353 5731
E: [email protected]
Sarah Smith
Hausmann Communications
P: 02 8353 5747
E: [email protected]
More information about PlayStation products can be found at www.playstation.com.au or visit
the Virtual Press Office at www.scee.presscentre.com/au.
About Sony Computer Entertainment Inc.
Recognized as the global leader and company responsible for the progression of consumer-based computer
entertainment, Sony Computer Entertainment Inc. (SCEI) manufacturers, distributes and markets the
PlayStation® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable)
handheld entertainment system and the PlayStation®3 (PS3®) system. PlayStation has revolutionized home
entertainment by introducing advanced 3D graphic processing, and PlayStation 2 further enhances the PlayStation
legacy as the core of home networked entertainment. PSP is an innovative handheld entertainment system that
allows users to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio. PS3 is an
advanced computer system, incorporating the state-of-the-art Cell processor with super computer like power.
SCEI, along with its subsidiary divisions Sony Computer Entertainment America Inc., Sony Computer
Entertainment Europe Ltd., and Sony Computer Entertainment Korea Inc. develops, publishes, markets and
distributes software, and manages the third party licensing programs for these platforms in the respective markets
worldwide. Headquartered in Tokyo, Japan, Sony Computer Entertainment Inc. is an independent business unit
of the Sony Group.
# # #
Dolby is a trademark of Dolby Laboratories.
DTS is a trademark of Digital Theater Systems, Inc.
5-5-5-5 New Slimmer and Lighter PS3 to Hit Worldwide Market this September
HDMI, HDMI logo and High Definition Multimedia Interface are trademarks of HDMI Licensing LLC.
Blu-ray Disc is a trademark.
The Bluetooth word mark is a registered trademark owned by Bluetooth SIG, Inc. and any use of such marks by Sony
Computer Entertainment Inc. is under license.
PlayStation, PLAYSTATION, PS3, RSX, DUALSHOCK and GRAN TURISMO are registered trademarks of Sony Computer
Entertainment Inc. Cell Broadband Engine is a trademark of Sony Computer Entertainment Inc. All other trademarks are
property of their respective owners.