poita
28th January 2009, 10:06 PM
http://www.hrt.com.au/racing/2009/press/images/newLook_full.jpg
HRT’s trademark “helmet and lion” graphic returns to the cars’ flanks this year.
The HRT Commodores will also carry EcoLine branding on the roof and rear diffuser, signalling GM Holden’s new range of vehicles that use alternative fuels or fuel-saving technology.
The signage reinforces the category’s move to an environmentally friendlier E85 ethanol-blended fuel this season.
GM Holden Chairman and Managing Director Mark Reuss said Holden’s tradition of taking knowledge from its motorsport program for the development of its road cars will become even more important in 2009.
“Over the years our involvement in motorsport has meant more to the development of the Holden brand than simply race wins and championships,” he said.
“It’s been central to our research and development efforts to provide the best possible road-going vehicles for Australian drivers.
“What we learn on the track helps guide our production car development.
“That will become more important than ever in 2009 when V8 Supercars move to running on E85 ethanol fuel.
“The knowledge gained by HRT from using E85 will be important as we take a leadership position on ethanol and become the first local manufacturer to make its road cars capable of running on the fuel.”
International freight and logistics company Toll continues with its naming rights sponsorship of HRT, and are again joined by Mobil which, with a new three year contract, extends its tenure with the team to 18 years.
Holden Special Vehicles will have a significant presence on the side of the HRT Commodores, with the team also welcoming Delphi and NEC as new sponsors.
HRT’s trademark “helmet and lion” graphic returns to the cars’ flanks this year.
The HRT Commodores will also carry EcoLine branding on the roof and rear diffuser, signalling GM Holden’s new range of vehicles that use alternative fuels or fuel-saving technology.
The signage reinforces the category’s move to an environmentally friendlier E85 ethanol-blended fuel this season.
GM Holden Chairman and Managing Director Mark Reuss said Holden’s tradition of taking knowledge from its motorsport program for the development of its road cars will become even more important in 2009.
“Over the years our involvement in motorsport has meant more to the development of the Holden brand than simply race wins and championships,” he said.
“It’s been central to our research and development efforts to provide the best possible road-going vehicles for Australian drivers.
“What we learn on the track helps guide our production car development.
“That will become more important than ever in 2009 when V8 Supercars move to running on E85 ethanol fuel.
“The knowledge gained by HRT from using E85 will be important as we take a leadership position on ethanol and become the first local manufacturer to make its road cars capable of running on the fuel.”
International freight and logistics company Toll continues with its naming rights sponsorship of HRT, and are again joined by Mobil which, with a new three year contract, extends its tenure with the team to 18 years.
Holden Special Vehicles will have a significant presence on the side of the HRT Commodores, with the team also welcoming Delphi and NEC as new sponsors.