MatsHolden
21st May 2008, 10:39 PM
From LeftLAneNews
To correspond with the brand's move upscale (http://www.leftlanenews.com/gm-to-move-opel-upscale-saturn-next.html), General Motors' German arm — Opel — will be unveiling a new logo at this year's London Motor Show. The new badge will debut on the all-new Opel Insignia. Opel's sister brand, Vauxhall, will also debut a new logo (http://www.leftlanenews.com/vauxhall-unveils-new-logo.html) at the London show.
While the new badge will keep the traditional Opel look, it is intended to better convey Opel's new focus on design and style. "Capturing that combination of beautifully-sculpted shapes together with German precision is very much consistent with the overall design language and philosophy of our vehicles," Mark Adams, GM Europe's head of design, told Automotive News.
Opel is trying to revamp its image as its European sales continue to dwindle. Through the first four months of the year, Opel's sales were down 8.2 percent.
To correspond with the brand's move upscale (http://www.leftlanenews.com/gm-to-move-opel-upscale-saturn-next.html), General Motors' German arm — Opel — will be unveiling a new logo at this year's London Motor Show. The new badge will debut on the all-new Opel Insignia. Opel's sister brand, Vauxhall, will also debut a new logo (http://www.leftlanenews.com/vauxhall-unveils-new-logo.html) at the London show.
While the new badge will keep the traditional Opel look, it is intended to better convey Opel's new focus on design and style. "Capturing that combination of beautifully-sculpted shapes together with German precision is very much consistent with the overall design language and philosophy of our vehicles," Mark Adams, GM Europe's head of design, told Automotive News.
Opel is trying to revamp its image as its European sales continue to dwindle. Through the first four months of the year, Opel's sales were down 8.2 percent.