Most Expensive Ad Ever - Shell & Ferrari

[cyclonic]

http://www.youtube.com/watch?v=7qT_q8PXFrw

All I can say is wow!

[NXA-16H]

Yes. Sexy stuff.

Don't necessarily know though, if all that racing through the streets of Manhatten, Hong Kong, Rio et al was ror real, or synthesised.

If it was for real, it would've taken MONTHS to organise through the local councils etc.

Good find mate.

NXA-16H

[Dee]

which is why it would have been the most expensive ad to make ;)

love it :D

[cyclonic]

Yep, she was real. Ripped from Top Gear.com:

"
This is a strong contender for the finest car ad of all time.

But this Ferrari-Shell effort is a bit special. Reportedly the most expensive advert of all time - although producer David Stewart denied this when we talked to him today - it features classic Fezza F1 cars of the past 60 years tearing around the world's capital cities.

From the 1952 F500 to this season's contender, it's a perfect potted history of Maranello racing. Best of all, it's all set to the simple soundtrack of sonorous engine notes. Turn up your speakers.

There's no digital trickery at play here, either. Ferrari somehow convinced the powers-that-be in New York, Rio and Hong Kong to close their city streets for the benefit of the 312 and the rest.

"It was a great shoot," said Stewart. "We were able to get permission to film everywhere that we wanted.

"To get the special permits - none of the cars are registered to use on public roads - and the permission from the cities was great."

In case you're wondering, that stunning S-shaped sea-bridge that you see about a minute in is Seacliff Road in Australia, just south of Sydney."

[btm]

that is freaking awesome! shame the fuel is so crap :p

how much does this shot look like the new coastal road south of sydney on the way to the gong!

http://img178.imageshack.us/img178/4723/shellfl4.png

[Dee]

they've got a road like that in Aus... i NEED to drive on that road!!!!!!

[RudeOne]

they've got a road like that in Aus... i NEED to drive on that road!!!!!!


its a shame that australia dont spend money on roads that count ie. gateway motorway in qld.!

[Dee]

dont even talk to me about the roughness of the Gateway Motorway... anything north of the GAteway Bridge is like driving over a cheese grater.....

[btm]

it is the same road!!!

see how similar they are... opelaus nsw did a cruise down there early last year

http://img406.imageshack.us/img406/2636/imgseacliffbridge04bxw9.jpg


that is freaking awesome! shame the fuel is so crap :p

how much does this shot look like the new coastal road south of sydney on the way to the gong!

http://img178.imageshack.us/img178/4723/shellfl4.png

[Dee]

birnie, that looks absolutely fantastic!

[poita]

it is more than likely it, remember they did have that big ferrari parade in Melbourne jsut before teh grand prix
to celebrate teh 60th anniversary

[btm]

here's an article about it ---> http://www.smh.com.au/news/travel/london-new-york-and---/2007/04/03/1175366213797.html